The Birth of Cool: Defining Swagger

The Birth of Cool: Defining Swagger

Privelege customers have swagger.

You know it when you see it.

It’s an attitude. It’s a style. It’s a feeling.

Walking down the street, a man with swagger has confidence that he can handle whatever the day is going to throw his way. He keeps his cool, assured in the deep-seated knowledge that he works from the inside out: all of his sureness comes from knowing who he is and what he wants. He is the one who influences others, not the other way around. It is never faked. This guy has it going on…

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The Privelege brand offers an excellent shopping experience. Their meticulous attention to detail and aesthetic drives their process. I own numerous pieces and look forward to collecting many more…
Jared ReederCreative Director / ?uestionmark to Period /